NORCROSS, GA – May 8, 2008 – Simtrol, Inc. (OTCBB: SMRL), an innovative developer of device management software, and Sterling AV & Communications, an Audio/Video systems integrator serving customers in the Pacific Northwest, today announced the successful installation of Simtrol’s Device Manager™ (DM) software at a house of worship in Lake Oswego, Oregon. Sterling’s first installation of DM comes only weeks after the integrator selected Simtrol’s software as an alternative to more expensive hardware-based control solutions.

“We searched for a control solution that was more flexible and cost-effective than those provided by AMX and Crestron and were quite pleased to discover Simtrol’s software-based solution. I’m thrilled with Simtrol’s Device Manager after this first installation because it gave me greater programming flexibility and, by allowing me to incorporate off-the-shelf touchscreens, saved my customer thousands of dollars. I plan to install Simtrol’s DM software as the device management solution in my future installations,” commented Knight Davis, President of Sterling AV & Communications.

“Our Device Manager software offers integrator partners and end-users a strong alternative to legacy hardware-based control solutions. Sterling exemplifies a new breed of integrator that recognizes the benefits of our software-based control solution both to their customers and their own business. We’re thrilled to work with Sterling and look forward to developing partnerships with other companies that seek more innovative and cost-effective control solutions”, said Matt Finger, Simtrol’s Vice President of Marketing and Business Development.

About the Company

Simtrol, Inc. is an innovative developer of software that manages controllable devices such as display monitors, video cameras, and medical equipment for diverse markets such as digital signage, security and surveillance, and healthcare. Functioning as an enterprise-class “Universal Remote Control” for the $42 billion market for controllable devices, Simtrol’s Device Manager™ (DM) software enables unlimited users to easily control unlimited devices via configurable user interfaces that run on commodity touchpanels, PC monitors, and PDAs. DM also enables IT help desks to remotely monitor, diagnose, service, and schedule these devices via a web interface. Contrasted with proprietary hardware-based solutions, Simtrol’s open-software approach offers the flexibility and scalability required to manage the complexity arising from the proliferation of devices and applications. Simtrol licenses its software to end-users, OEM partners, and value added resellers (VARs). For more information about Simtrol, please visit www.simtrol.com.

About Sterling AV & Communications

Sterling AV & Communications is an Audio/Video systems integrator that provides design and installation services to customers throughout the Pacific Northwest. Sterling’s main areas of focus are corporate, federal, and high-end residential installations. For more information about Sterling, please visit www.sterlingavcom.com or contact Knight Davis at knight@sterlingavcom.com or 509-954-8477.

Certain statements contained in this press release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to financial results and plans for future business development activities, and are thus prospective. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding intent, belief or current expectations of the Company, its directors or its officers with respect to, among other things: (i) the Company’s financing plans; (ii) trends affecting the Company’s financial condition or results of operations; (iii) the Company’s growth strategy and operating strategy; (iv) the Company’s new or future product offerings. The words “may,” “would,” “could,” “will,” “expect,” “estimate,” “anticipate,” “believe,” “intend,” “plans,” and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company’s ability to control. Actual results may differ materially from those projected in the forward-looking statements as a result of various factors. Among the key risks, assumptions and factors that may affect operating results, performance and financial condition are liquidity and other capital resources issues, fluctuations in its quarterly results, competition and the other factors discussed in detail in the Company’s filings with the Securities and Exchange Commission.

Device Manager is a trademark of Simtrol, Inc. All other brands, logos, products or company names are the copyrights and/or trademarks of their respective holders.