NORCROSS, GA – January 24, 2008 – Simtrol, Inc. (OTCBB: SMRL), a leading device management software company, today announced it has completed a $1.5 million private placement debt financing. The private placement consisted of convertible notes and warrants to purchase common stock. Investors included accredited private investors, members of the Board of Directors, and senior management.

“This financing allows us to accelerate our sales and marketing efforts in key vertical markets such as security, healthcare, education, retail, hospitality, business and government,” commented Rick Egan, Simtrol’s Chief Executive Officer.

About Simtrol, Inc.

Simtrol, Inc. is headquartered in Atlanta and develops and sells a unique form of device management software that ties devices to applications using open standard interfaces. This revolutionizes the expanding device control and monitoring industry by using proven open architecture to give clients more choices, improved functionality, unlimited scalability, easy deployment, and better pricing. The Company’s products are used in a number of vertical markets including healthcare, security, education, retail hospitality, business and government. Simtrol sells to a number of Fortune 1000 corporations, government entities, educational systems and other end users through OEM partnerships, professional system integrators, value-added resellers (VARs) and other distributors who are supported by the Company’s sales and technical support staff. For more information about Simtrol, please visit www.simtrol.com.

Certain statements contained in this press release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to financial results and plans for future business development activities, and are thus prospective. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding intent, belief or current expectations of the Company, its directors or its officers with respect to, among other things: (i) the Company’s financing plans; (ii) trends affecting the Company’s financial condition or results of operations; (iii) the Company’s growth strategy and operating strategy; (iv) the Company’s new or future product offerings. The words “may,” “would,” “could,” “will,” “expect,” “estimate,” “anticipate,” “believe,” “intend,” “plans,” and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company’s ability to control. Actual results may differ materially from those projected in the forward-looking statements as a result of various factors. Among the key risks, assumptions and factors that may affect operating results, performance and financial condition are liquidity and other capital resources issues, fluctuations in its quarterly results, competition and the other factors discussed in detail in the Company’s filings with the Securities and Exchange Commission.