NORCROSS, GA – July 30, 2007 – Simtrol, Inc. (OTCBB: SMRL), a leading provider of software solutions for device-rich environments, today announced that Richard Egan, President and Chief Executive Officer, will present at the 3rd Annual Summer Growth Stock Conference hosted by Security Research Associates. The conference will be held on Monday, July 30, 2007 at the Omni Hotel in San Francisco.

Conference attendees will include a select group of institutional portfolio managers and analysts, and will feature CEOs and CFOs from some of the fastest growing companies in the technology sector.

During the session, Mr. Egan will discuss the multibillion dollar rich digital media market and how it is driving the need for new devices and cost-effective solutions to manage them. Mr. Egan will also detail how Simtrol’s powerful OnGoer™ software platform provides enterprises with a scalable solution to manage, monitor, diagnose and control the ever-increasing number of devices that power enterprise digital media applications.

About Simtrol, Inc.

Simtrol develops scalable software solutions that cost-effectively manage disparate devices in courtrooms, operating rooms, and boardrooms to achieve dramatically improved efficiency. Simtrol’s solutions are sold directly and through professional system integrators, value-added resellers (VARs) and other distributors who are supported by the Company’s sales and technical support staff. For more information about Simtrol, please visit www.simtrol.com.

About Security Research Associates

Security Research Associates (SRA) was founded in San Francisco in 1980 and, today, offers both investment banking services as well as institutional brokerage services. A boutique firm by design, SRA works with a select group of portfolio managers from around the country and focuses on technology and life science companies in the micro and small cap arenas. For more information about SRA see our web site at www.sracap.com or call us at 415-925-0346.

Certain statements contained in this press release are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to financial results and plans for future business development activities, and are thus prospective. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding intent, belief or current expectations of the Company, its directors or its officers with respect to, among other things: (i) the Company’s financing plans; (ii) trends affecting the Company’s financial condition or results of operations; (iii) the Company’s growth strategy and operating strategy; (iv) the Company’s new or future product offerings. The words “may,” “would,” “could,” “will,” “expect,” “estimate,” “anticipate,” “believe,” “intend,” “plans,” and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company’s ability to control. Actual results may differ materially from those projected in the forward-looking statements as a result of various factors. Among the key risks, assumptions and factors that may affect operating results, performance and financial condition are liquidity and other capital resources issues, fluctuations in its quarterly results, competition and the other factors discussed in detail in the Company’s filings with the Securities and Exchange Commission.

ONGOER is a trademark of Simtrol