NORCROSS, GA – Simtrol, Inc. (OTCBB: SMRL), a leading device control middleware provider, today announced the appointment of two senior executives. The company has hired Rick Eaton as Senior Vice President of Sales and Craig Reamsnyder as Senior Vice President of Business Development.

"Being able to attract top level talent with the track records of success that Rick and Craig have enjoyed is a big win for Simtrol and our shareholders” said Simtrol Chief Executive Officer Rick Egan. “Simtrol’s products and our customers will greatly benefit from their vast experience and strong customer orientation”, added Mr. Egan.

Rick Eaton has 25+ years of software sales and sales management experience, including key positions at Oracle, IBM/Tivoli and Mercury Interactive, where he pioneered the effort to institute a strategic account program that paid huge dividends in Mercury’s largest and most successful accounts. Mr. Eaton will drive Simtrol’s efforts for all field operations including sales, partner enablement, customer support and professional services.

Mr. Eaton commented: "Simtrol's Curiax Arraigner™ digital arraignment software is developed on technology from our key partners, IBM and Polycom, which are industry standards. In addition, the return on investment is so impressive, I look forward to talking to county executives about our value proposition as we continue to develop partnerships that give us the leverage to reach this huge market as efficiently as possible.”

Craig Reamsnyder also has 25+ years experience in sales and marketing executive positions with an emphasis on the healthcare industry. He has held executive positions at American Hospital, Baxter, Kinetic Concepts, and TheraTx. He was also the first person hired by WebMD, with responsibility to lead its sales initiative. During his four-year tenure he held positions of Vice President of Sales, National Accounts and Channel Management. He was a key contributor developing relationships with major distribution, trading and investment partners for the purpose of enabling WebMD to quickly extend its national reach with its entire portfolio of services. At Simtrol, Mr. Reamsnyder will be responsible for vertical markets and supporting sales channel development.

Mr. Reamsnyder stated: “I am excited about joining a terrific team with a unique technology and business model that lets me leverage my experience in developing partnerships and sales channels in the healthcare vertical. The partnership route enables companies to quickly add an integral piece to their solution while efficiently tapping into domain knowledge required for expansion and ‘next generation’ projects for end users.”

About the Company

Simtrol, Inc. is headquartered in Atlanta and develops and sells a unique form of device control middleware that ties devices to applications using open standard interfaces. This revolutionizes the expanding device control and monitoring industry by using proven open architecture to give clients more choices, improved functionality, unlimited scalability, easy deployment, and better pricing. The Company’s products are used in a number of vertical markets including healthcare, law enforcement, digital signage, education, corporate, hospitality and residential. Simtrol sells to a number of Fortune 1000 corporations, government entities, educational systems and other end users through professional system integrators, value added resellers (VARs) and other distributors who are supported by the Company’s sales and technical support staff. For more information about Simtrol, please visit www.simtrol.com.

Certain statements contained in this press release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to financial results and plans for future business development activities, and are thus prospective. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding intent, belief or current expectations of the Company, its directors or its officers with respect to, among other things: (i) the Company’s financing plans; (ii) trends affecting the Company’s financial condition or results of operations; (iii) the Company’s growth strategy and operating strategy; (iv) the Company’s new or future product offerings. The words “may,” “would,” “could,” “will,” “expect,” “estimate,” “anticipate,” “believe,” “intend,” “plans,” and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company’s ability to control. Actual results may differ materially from those projected in the forward-looking statements as a result of various factors. Among the key risks, assumptions and factors that may affect operating results, performance and financial condition are liquidity and other capital resources issues, fluctuations in its quarterly results, competition and the other factors discussed in detail in the Company’s filings with the Securities and Exchange Commission.

OnGoer is a trademark of Simtrol. Curiax Arraigner is a trademark of Justice Digital Solutions, LLC. All other brands, logos, products or company names are the copyrights and/or trademarks of their respective holders.