NORCROSS, GA – Simtrol, Inc. (OTCBB: SMRL), a leading device control middleware provider, today announced it has signed an advisory services agreement with Triton Business Development Services, an Atlanta-based provider of critical business planning, resource and development services.

As part of the agreement, Triton will provide Simtrol a strategic analysis of its business and prospects as well as financial and strategic planning that includes capital formation, structure and funding strategies that will help accelerate the execution of its business opportunities.

Triton Managing Director, Don Gasgarth, stated: “We have invested significant time with Simtrol’s executive team and its Board of Directors and we believe it is an exciting company with significant growth prospects. Our goal is to use our experience and work with management and the Board to construct a strategic plan to drive maximum value for Simtrol’s products to benefit its shareholders. We believe the company has key personnel, products and market opportunities in place and we look forward to helping Simtrol execute on this potential.”

Simtrol’s Chief Executive Officer, Rick Egan, commented: “Triton has provided us immediate value as we pursue key vertical markets. This value has come in the form of objective, high-quality business development advice and by augmenting our ability to deal with and execute a wide variety of critical and time-sensitive initiatives. The Triton partners actively involved with Simtrol have been key participants in building significant market share and brand recognition for many preeminent software companies such as Web MD, Mercury, Tivoli and Oracle. Triton’s interests, objectives and rewards are well aligned with our shareholders, as the vast majority of their compensation will be in the form of equity. This agreement represents a tight coupling of two teams that are working well together on a detailed, daily basis. We look forward to this effort providing value to our shareholders.”

About the Companies

Simtrol, Inc. is headquartered in Atlanta and develops and sells a unique form of device control middleware that ties devices to applications using open standard interfaces. This enables companies to control, monitor, diagnose, schedule and manage devices in a powerful, uniform way. The Company’s products are used in a number of vertical markets including healthcare, law enforcement, digital signage, education, corporate, hospitality and residential. Simtrol sells to a number of Fortune 1000 corporations, government entities, educational systems and other end users through professional system integrators, value added resellers (VARs) and other distributors who are supported by the Company’s sales and technical support staff. For more information about Simtrol, please visit www.simtrol.com.

Triton Business Development Services, headquartered in Atlanta, is a provider of comprehensive business development, managerial and advisory services to growth oriented companies on a global basis. Triton supports and augments its client and subsidiary companies by developing thoughtful, focused and economically viable business plans and strategies and, if required, ultimately become the catalyst for successful execution and realization of such plans. While Triton’s primary operating focus is the rapidly growing Southeastern United States, its experienced partners and network of relationships can provide critical management services, execution and resources on a global basis. For more information about Triton, please visit www.tritonbds.com.

Certain statements contained in this press release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to financial results and plans for future business development activities, and are thus prospective. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding intent, belief or current expectations of the Company, its directors or its officers with respect to, among other things: (i) the Company’s financing plans; (ii) trends affecting the Company’s financial condition or results of operations; (iii) the Company’s growth strategy and operating strategy; (iv) the Company’s new or future product offerings. The words “may,” “would,” “could,” “will,” “expect,” “estimate,” “anticipate,” “believe,” “intend,” “plans,” and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company’s ability to control. Actual results may differ materially from those projected in the forward-looking statements as a result of various factors. Among the key risks, assumptions and factors that may affect operating results, performance and financial condition are liquidity and other capital resources issues, fluctuations in its quarterly results, competition and the other factors discussed in detail in the Company’s filings with the Securities and Exchange Commission.

OnGoer is a trademark of Simtrol. All other brands, logos, products or company names are the copyrights and/or trademarks of their respective holders.