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  Tech Electronics To License Simtrol Control and Management Software for New Digital Signage Application

 
  May 9, 2005  
 
 
 

NORCROSS, GA – Simtrol, Inc. (OTCBB: SMRL), a designer and developer of Windows-based control software solutions that enable enterprise-wide command, control, monitoring and diagnostics of otherwise incompatible devices including audiovisual (“AV”), security and other communication assets, today announced it will license its OnGuard control and management software to Tech Electronics, Inc. (TEi) for use in its AxisTV dynamic visual messaging and digital signage applications.

AxisTV is a web-based visual management system that creates, manages and delivers dynamic content to thousands of digital signs, televisions and plasmas in a variety of environments including casinos, retail malls, airports, churches, banks, educational campuses, hospitals and sports venues. The integrated device control solution will embed Simtrol’s OnGuard technology into AxisTV. Through a custom tailored interface, AxisTV administrators will manage the content being delivered and the devices displaying the message. The integrated solution eliminates the challenge faced in digital signage implementations to date – the inability to easily control and monitor the endpoint displays.

“This agreement propels our digital signage solution to the forefront of the market,” stated Sean M. Matthews, President of TEi. “Clients can reduce the total cost of ownership of digital displays, extending their life by automating shutdown in off hours. Communications delivery assurance is greatly improved because retail advertisers can confirm ad runs from individual players and ensure the endpoint displays were on during the airing,” furthered Matthews.

“The integration of our OnGuard technology into a large-scale, digital signage application like AxisTV, further demonstrates our engineering flexibility by leveraging our software into new markets”, stated Simtrol Chief Executive Officer, Rick Egan. “Digital signage is one of those killer applications that impacts a large number of markets beyond retail, hospitality, corporate and campus communications and we are pleased our open architecture technology is adding value to this exciting TEi product launch.”

Mr. Egan concluded: “As we continue marketing our products to integrators and technology partners, we are excited about the value our software brings to new markets and applications. In the past several months, our software has been leveraged into new integrator projects and new managed service offerings in a variety of vertical markets including homeland security, education enhancement, corporate communications, and now, with our TEi partnership, the exciting market of dynamic visual messaging and digital signage. Building on these successes, we look forward to rapidly expanding our sales channel with new integrators and technology partners that deliver innovative and valuable solutions to their end-user customers.”

About Tech Electronics, Inc.

TEi (Tech Electronics, Inc.) designs, authors, manufactures and supports dynamic visual messaging, computer control, signal routing and distribution technologies for use in corporate, education and government applications. For 25 years, TEi has created applications and products that are engineered with precision and simplicity of design, assuring high performance, reliability, and the utmost in efficiency and functionality.

For more information about TEi and AxisTV Dynamic Visual Messaging, please visit www.techelec.com.

About Simtrol

Simtrol, Inc. is a designer and developer of Windows-based software solutions that enable the command, control, and monitoring of otherwise incompatible devices including audiovisual, security and other communication assets for corporate, educational, and government enterprises. The Company’s device control product, OnGoerTM provides control for devices by enabling a PC to become a robust and reliable control platform that is easy to configure, easy to program, and easy to use. OnGuard, the Company’s asset management product, provides remote, server-based proactive monitoring, management and diagnostics as it collects real-time information from OnGoer installations to provide instant status, control, notification, and reporting functions.

For more information about Simtrol, please visit www.simtrol.com.

Certain statements contained in this press release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to financial results and plans for future business development activities, and are thus prospective. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding intent, belief or current expectations of the Company, its directors or its officers with respect to, among other things: (i) the Company’s financing plans; (ii) trends affecting the Company’s financial condition or results of operations; (iii) the Company’s growth strategy and operating strategy; (iv) the Company’s new or future product offerings. The words “may,” “would,” “could,” “will,” “expect,” “estimate,” “anticipate,” “believe,” “intend,” “plans,” and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company’s ability to control. Actual results may differ materially from those projected in the forward-looking statements as a result of various factors. Among the key risks, assumptions and factors that may affect operating results, performance and financial condition are liquidity and other capital resources issues, fluctuations in its quarterly results, competition and the other factors discussed in detail in the Company’s filings with the Securities and Exchange Commission.

OnGoer is a trademark of Simtrol. All other brands, logos, products or company names are the copyrights and/or trademarks of their respective holders.

 
     

Contact: Investor Relations simtrolir@simtrol.com 678-533-1292
   
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