NORCROSS, GA — Simtrol, Inc. (OTCBB: SMRL), a designer and developer of Windows-based control software solutions that enable enterprise-wide command, control, monitoring and diagnostics of otherwise incompatible devices including audiovisual (“AV”), security and other communication assets, today announced it has hired de Jong & Associates for strategic investor relations counsel.

de Jong & Associates is a San Diego-based international investor relations firm specializing in helping firms, undiscovered by the investment community at large, implement and monitor investor relations strategies designed to help build and sustain investor support.

Ron de Jong, President of de Jong & Associates, commented: “We are excited about Simtrol’s business prospects and our ability to help them reach a broader investment community associated with our firm. As the company continues developing its distribution channels, our efforts will be in building a base of awareness of the company’s prospects to the investment community. We particularly like Simtrol’s approach to the emerging markets of audiovisual, security and communication device asset management. We believe their model of providing software solutions built upon standard PC platforms will provide value to end customers that have historically purchased expensive, closed-architecture hardware solutions. We believe a paradigm shift is taking place within this industry and are pleased to be involved with Simtrol at this exciting stage of their revenue and channel growth.”

Rick Egan, Simtrol’s Chief Executive Officer, stated: “We are confident in de Jong & Associates’ ability to help an emerging public company like Simtrol develop a broad following among key investment community audiences. Having them on our team will help build investor awareness and shareholder value as we continue our product rollouts and sales channel expansion.”

About de Jong & Associates

de Jong & Associates is a leading regional investor relations agency providing a full range of investor relations services to publicly held corporations, as well as privately held corporations intending to go public. For more information, please visit www.dejong.org.

About Simtrol

Simtrol, Inc. is a designer and developer of Windows-based software solutions that enable the command, control, and monitoring of otherwise incompatible devices, particularly audiovisual (AV) assets for corporate, educational, and government enterprises. The Company’s device control product is OnGoer^TM and its asset management product is OnGuard. OnGoer provides control for devices by enabling a PC to become a robust and reliable control platform that is easy to configure, easy to program, and easy to use. OnGuard provides remote, server-based proactive monitoring, management and diagnostics as it collects real-time information from OnGoer installations to provide instant status, control, notification, and reporting functions.

For more information about Simtrol, please visit www.simtrol.com.

Certain statements contained in this press release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to financial results and plans for future business development activities, and are thus prospective. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding intent, belief or current expectations of the Company, its directors or its officers with respect to, among other things: (i) the Company’s financing plans; (ii) trends affecting the Company’s financial condition or results of operations; (iii) the Company’s growth strategy and operating strategy; (iv) the Company’s new or future product offerings. The words “may,” “would,” “could,” “will,” “expect,” “estimate,” “anticipate,” “believe,” “intend,” “plans,” and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company’s ability to control. Actual results may differ materially from those projected in the forward-looking statements as a result of various factors. Among the key risks, assumptions and factors that may affect operating results, performance and financial condition are liquidity and other capital resources issues, fluctuations in its quarterly results, competition and the other factors discussed in detail in the Company’s filings with the Securities and Exchange Commission.

OnGoer is a trademark of Simtrol. All other brands, logos, products or company names are the copyrights and/or trademarks of their respective holders.