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  Simtrol Joins InfoComm iQ

 
  February 3, 2005  
 
 
 

NORCROSS, GA — Simtrol, Inc. (OTCBB: SMRL) a designer and developer of Windows-based control software solutions that enable enterprise-wide command, control, monitoring and diagnostics of otherwise incompatible devices including security, audiovisual (“AV”), and other communication assets, today announced it has joined InfoComm iQ to aid in the continued roll out of the Company’s products, strategic sales expansion and reseller system development.

iQ is an online product research tool set that dynamically serves more than 1,000 web-based AV product catalogs from a central database and is supported by a very extensive pay-per-click marketing campaign through the major search engines. Simtrol’s product information will be available to the more than 60,000 unique visitors who utilize iQ's exclusive application-based search criteria over 150,000 times each month when they are looking for specific products.

John Fuchs, InfoComm iQ’s Senior Vice President of Sales, commented: "InfoComm is excited to have Simtrol join the vibrant and successful iQ program. iQ’s broad geographic reach provides our members a powerful, targeted marketing tool to reach qualified prospects. We look forward to helping Simtrol launch their web-based iQ showrooms and generate interest in their products and services.”

Rick Egan, Simtrol’s Chief Executive Officer, stated: “We continue to work with both AV and IT integrators that seek to develop cost-effective solutions by replacing expensive proprietary controllers and touch panels with standard PC controllers and touch panels. To capitalize on what we believe will be a rapid shift away from expensive, proprietary control systems to software-based solutions that run on open PC platforms, Simtrol has joined InfoComm iQ to better reach integrators looking to deliver end users these more powerful, more cost-effective solutions.”

About InfoComm iQ

For more information visit iQ Online at
http://catalogs.infocommiq.com/AVCat/CTL1642/index.cfm/PIN_id/1642.htm
or contact John Fuchs, SR. VP Sales at jfuchs@infocomm.org or 715.276.9463.

About Simtrol

Simtrol, Inc. is a designer and developer of Windows-based software solutions that enable the command, control, and monitoring of otherwise incompatible devices, particularly audiovisual (AV) assets for corporate, educational, and government enterprises. The Company’s device control product is OnGoerTM and its asset management product is OnGuard. OnGoer provides control for devices by enabling a PC to become a robust and reliable control platform that is easy to configure, easy to program, and easy to use. OnGuard provides remote, server-based proactive monitoring, management and diagnostics as it collects real-time information from OnGoer installations to provide instant status, control, notification, and reporting functions.

For more information about Simtrol, please visit www.simtrol.com.

Certain statements contained in this press release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to financial results and plans for future business development activities, and are thus prospective. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding intent, belief or current expectations of the Company, its directors or its officers with respect to, among other things: (i) the Company’s financing plans; (ii) trends affecting the Company’s financial condition or results of operations; (iii) the Company’s growth strategy and operating strategy; (iv) the Company’s new or future product offerings. The words “may,” “would,” “could,” “will,” “expect,” “estimate,” “anticipate,” “believe,” “intend,” “plans,” and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company’s ability to control. Actual results may differ materially from those projected in the forward-looking statements as a result of various factors. Among the key risks, assumptions and factors that may affect operating results, performance and financial condition are liquidity and other capital resources issues, fluctuations in its quarterly results, competition and the other factors discussed in detail in the Company’s filings with the Securities and Exchange Commission.

OnGoer is a trademark of Simtrol. All other brands, logos, products or company names are the copyrights and/or trademarks of their respective holders.

 
     

Contact: Investor Relations simtrolir@simtrol.com 678-533-1292
   
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