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  Simtrol Expands Board with Two New Members

 
  January 24, 2005  
 
 
 

NORCROSS, GA — Simtrol, Inc. (OTCBB: SMRL) a designer and developer of Windows-based software solutions that enable enterprise-wide command, control, and monitoring of otherwise incompatible devices including audiovisual (“AV”), security, and other communications assets, today announced the appointments of Adam Senter and Thomas Stallings to its Board of Directors, effective January 20, 2005, as the company continues the roll out of its products, strategic sales expansion and reseller system development.

Larry Carr, Simtrol’s Chairman of the Board stated: “During the last half of 2004, we began our product rollout and reseller programs. During 2005, the company’s focus will be sales department expansion and rapid reseller program development and support. We welcome Adam and Tom to our Board and are confident that their combined sales, marketing and executive experience in growing successful software technology companies will serve our shareholders well. We are involved in many exciting opportunities and are fortunate to have access to Adam’s and Tom’s strategic insight and experience as we work to grow Simtrol.”

Mr. Senter's 23-year corporate career includes leadership experience in both large and small public companies. His successful years at IBM included sales, marketing, management and executive positions in information processing, corporate learning, consulting and technology organizations with both domestic and international scopes. He was a key member of the team that rapidly developed IBM's Interactive Media capabilities into a highly profitable, industry-leading unit. As Executive Vice President and Group President at Provant, Inc., Mr. Senter upgraded strategies, organizations, personnel and processes while enhancing operational efficiency and effectiveness. Mr. Senter has relevant experience with strategic planning, corporate governance, company operations, strategic partnerships and mergers and acquisitions. Mr. Senter currently resides in the Atlanta area where he remains involved as an advisor and member of several private businesses.

Mr. Stallings is currently the Chief Executive Officer and a Director of Internet Commerce Corporation (NASDAQ: ICCA), a provider of Internet-based e-commerce solutions for the business-to-business market. He joined ICC in December 2003 as Chief Operating Officer and was appointed CEO in April 2004 and Director in June 2004. For a period of seven years prior to joining ICC, Mr. Stallings was involved with the management of several venture capital backed technology companies, all of which were successfully sold to larger organizations or investors. Mr. Stallings also worked for IBM for 23 years where he progressed through positions of increasing responsibility in sales and management. During his last four years at IBM Mr. Stallings was the General Manager of IBM PC Direct, a start up business unit that grew to $500M in revenues under his supervision. Following IBM, Mr. Stallings joined the Oracle Corporation as an Area Vice President.

About Simtrol

Simtrol, Inc. is a designer and developer of Windows-based software solutions that enable the command, control, and monitoring of otherwise incompatible devices, particularly audiovisual (AV) assets for corporate, educational, and government enterprises. The Company’s device control product is OnGoerTM and its asset management product is OnGuard. OnGoer provides control for devices by enabling a PC to become a robust and reliable control platform that is easy to configure, easy to program, and easy to use. OnGuard provides remote, server-based proactive monitoring, management and diagnostics as it collects real-time information from OnGoer installations to provide instant status, control, notification, and reporting functions.

For more information about Simtrol, please visit www.simtrol.com.

Certain statements contained in this press release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to financial results and plans for future business development activities, and are thus prospective. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding intent, belief or current expectations of the Company, its directors or its officers with respect to, among other things: (i) the Company’s financing plans; (ii) trends affecting the Company’s financial condition or results of operations; (iii) the Company’s growth strategy and operating strategy; (iv) the Company’s new or future product offerings. The words “may,” “would,” “could,” “will,” “expect,” “estimate,” “anticipate,” “believe,” “intend,” “plans,” and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company’s ability to control. Actual results may differ materially from those projected in the forward-looking statements as a result of various factors. Among the key risks, assumptions and factors that may affect operating results, performance and financial condition are liquidity and other capital resources issues, fluctuations in its quarterly results, competition and the other factors discussed in detail in the Company’s filings with the Securities and Exchange Commission.

OnGoer is a trademark of Simtrol. All other brands, logos, products or company names are the copyrights and/or trademarks of their respective holders.

 
     

Contact: Investor Relations simtrolir@simtrol.com 678-533-1292
   
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