NORCROSS, GA – Simtrol, Inc. (OTCBB: SMRL), an innovative developer of device management software, announced today that Oliver M. Cooper III has been named President and Chief Executive Officer, effective immediately. He is also expected to be appointed to the Simtrol Board of Directors.

Mr. Cooper has more than 25 years experience managing high growth technology companies, both public and private. Mr. Cooper was formerly Chief Operating Officer at Manhattan Associates, Inc. (NASDAQ: MANH) where he managed the company's successful initial public offering and sales growth from $14.0 million to $82.0 million, while growing its work force from 180 to 670 employees. Mr. Cooper also served as President and Chief Operating Officer of Neovest Inc., a provider of software solutions to financial services firms, until its acquisition by JP Morgan (NYSE: JPM). He also served as President and CEO of MARC Global Holdings, Inc., a provider of complete solutions for supply chain execution in complex distribution environments. Under Cooper’s leadership, the company was successfully sold to Red Prairie, Inc. Prior to MARC Global, Mr. Cooper held senior level management positions in operations, sales and business development at several Fortune 500 companies.

Mr. Cooper earned a BA Degree from Furman University and an MBA from the Goizueta School of Business at Emory University.

“I am very excited about joining the Simtrol team and see great potential for this company,” said Mr. Cooper. “Simtrol’s device management solution addresses what promises to be a multi-billion dollar market. My main focus will be to ensure that the right resources and strategies are in place to accelerate value creation for our shareholders, customers and employees. I will take aggressive action to move Simtrol forward.”

Commenting on Mr. Cooper’s appointment, Simtrol Chairman Dallas Clement stated, “The addition of Oliver Cooper to our management team is a significant corporate development. Oliver is a proven winner and an experienced senior executive with a strong track record of growing enterprise software business with equal attention to profitability and customer satisfaction. He is the right guy to lead the company to the next level. His success in managing high growth software companies, effectiveness in building teams, and experience in mergers and acquisitions will be instrumental in positioning Simtrol to maximize shareholder value.”

Mr. Cooper succeeds Richard Egan. “We would like to thank Rick Egan for his contributions during the past several years. His efforts and diligence in leading the company through challenging transitions are appreciated. We wish him well in his future endeavors,” said Mr. Clement.

About the Company

Simtrol, Inc. is an innovative developer of software that manages controllable devices such as display monitors, video cameras, and medical equipment for diverse markets such as digital signage, security and surveillance, and healthcare. Functioning as an enterprise-class “Universal Remote Control” for the $42 billion market for controllable devices, Simtrol’s Device Manager™ (DM) software enables unlimited users to easily control unlimited devices via configurable user interfaces that run on commodity touchpanels, PC monitors, and PDAs. DM also enables IT help desks to remotely monitor, diagnose, service, and schedule these devices via a web interface. Contrasted with proprietary hardware-based solutions, Simtrol’s open-software approach offers the flexibility and scalability required to manage the complexity arising from the proliferation of devices and applications. Simtrol licenses its software to end-users, OEM partners, and value added resellers (VARs). For more information about Simtrol, please visit www.simtrol.com.

Certain statements contained in this press release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to financial results and plans for future business development activities, and are thus prospective. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding intent, belief or current expectations of the Company, its directors or its officers with respect to, among other things: (i) the Company’s financing plans; (ii) trends affecting the Company’s financial condition or results of operations; (iii) the Company’s growth strategy and operating strategy; (iv) the Company’s new or future product offerings. The words “may,” “would,” “could,” “will,” “expect,” “estimate,” “anticipate,” “believe,” “intend,” “plans,” and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company’s ability to control. Actual results may differ materially from those projected in the forward-looking statements as a result of various factors. Among the key risks, assumptions and factors that may affect operating results, performance and financial condition are liquidity and other capital resources issues, fluctuations in its quarterly results, competition and the other factors discussed in detail in the Company’s filings with the Securities and Exchange Commission.

Device Manager is a trademark of Simtrol, Inc. All other brands, logos, products or company names are the copyrights and/or trademarks of their respective holders.