NORCROSS, GA – Simtrol, Inc. (OTCBB: SMRL), an innovative developer of enterprise-class software solutions that manage the extended network of connected devices, today announced that Dave Barry has joined the company as Vice President of Worldwide Sales.

“Dave brings to Simtrol a wealth of sales and business development expertise in the network management software space,” commented Oliver Cooper, Simtrol Chief Executive Officer.  “His proven ability to forge strategic alliances with partners and customers alike will enable us to rapidly accelerate our growth into new markets.”

Mr. Barry has over 20 years of experience selling into large enterprises and global service providers.  Prior to joining Simtrol, he was Vice President of Business Development and International Sales at AlterPoint, where he established strategic alliances with companies including Cisco, EMC, IBM, and BladeLogic.  He has also held senior management positions at Visual Networks, Inverse Network Technology, and Johnson Controls (NYSE: JCI).

“Enterprises are struggling with the increasing cost, scale and complexity that arise as non-standard, high-value devices proliferate,” said Mr. Barry.  “Simtrol’s unique, software-based solution allows enterprises and institutions to cost effectively manage these assets in the same way they manage traditional IT infrastructure.  I am very excited to join the Simtrol team to deliver this innovative solution to the market.”

About the Company

Simtrol enables enterprises to manage an increasingly complex world.  Simtrol’s flagship Device Manager™ software powers enterprise-wide solutions that manage, control, maintain, and diagnose non-traditional connected assets.  For more information about Simtrol, please visit www.simtrol.com.

This announcement may contain forward-looking statements pursuant to the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995. These forward looking statements involve risks and uncertainties such as product demand, market and customer acceptance, the effect of economic conditions, competition, pricing, development difficulties, foreign currency risks, costs of capital, continued certification by credit card associations, the ability to consummate and integrate acquisitions, and other risks detailed in the Company's SEC filings, including the most recently filed Form 10-Q or Form 10-K, as applicable. The Company undertakes no obligation to revise any of these statements to reflect future circumstances or the occurrence of unanticipated events.

Device Manager is a trademark of Simtrol, Inc.  All other brands, logos, products or company names are the copyrights and/or trademarks of their respective holders.